Guides
Editorial deep-dives on local marketing, AI search, and how to evaluate the agencies we rank. Written by our editors, updated on a rolling 90-day cycle.
Local SEO · 6 min
Local SEO for contractors: what actually moves the pack in 2026
HVAC, plumbing, roofing, and electrical operators ship leads on local-pack rank. Here is what we see separating the top 10% from everyone else.
Updated April 2, 2026
Local Maps Optimization · 7 min
How the local pack actually works in 2026
The three-pack is still the most valuable piece of real estate in local search. Here is the model we use to reason about it, including what AI Overviews changed and what they didn't.
Updated April 18, 2026
AI Search Optimization · 5 min
AI search optimization, explained
Generative engine optimization (GEO) is where Local SEO was in 2012 — early, unregulated, and very high leverage. Here is what we actually recommend measuring.
Updated April 16, 2026